NOT SO MUMSY began as an inspirational and relatable online destination for the modern mama. What started as a website to fill the gap between “fashion” and traditional “mummy blogs” quickly became a global community of like-minded mamas, that has supported women through hard to speak about motherhood

Born out of the isolation of early motherhood and desire for connection without judgement through shared stories, these are the women who love and embrace motherhood but also want to retain a sense of self.

NOT SO MUMSY founder Marcia Leone (pronounced Mar-see-a) lives in Sydney in a newly merged family with her football obsessed son Archie Valentino, rainbow baby daughter Poppy Valentine, partner David, his beautiful teenage daughter Delphi, two cats a dog and two giant fiddles.

Alternating between a holistic, spiritual lifestyle and eating nutella from the jar while watching The Real Houswive’s from everywhere, Marcia is an organic loving germaphobe. If she was a drink, she'd be an activated green juice with the occasional nip (or two) of vodka.

One of the few creators that navigates a flow between aspirational and relatable content, Marcia shares not just the highlights, but reaches into the hard to speak about moments of the evolving stages of motherhood, uniting women and creating an engaged, loyal community.

In her pre-baby life she cameoed as a hostess at a high-end NYC celebrity jaunt, spent months in Africa bottle feeding lion cubs, cycled across Cambodia volunteering in orphanages, modelled in the UK and was an honorary member of the Panamanian Latino Surf pro tour (while mojito-ing her way through Central America.)

A lifestyle journalist turned Marketing & Events Manager, Marcia spent a decade of her pre-mama life working in newspapers, magazines and television. While pregnant with Archie she was the Marketing Manager for an iconic BBC children's channel- ample training for that "new mummy daze" where she spent many hours- perhaps even days -staring blankly at Peppa Pig long after her tot had left the room.

Marcia was determined to keep the adventure in her life.  She has been fortunate enough to travel the world with brand partnerships, travelling to over 20 countries with her children.

Despite her adventurous pre-mum life, Marcia found her true purpose and passion in motherhood and took the brave leap in trading her comfortable 9-5 for her own little passion project NOT SO MUMSY. From this she has launched a successful loungewear label in 2017 with the aim of giving back to those in need and also published her first book in 2020 selling tens of thousands of copies across the world.

Marcia continues to advocate for mothers and self care by launching Wellness and Business Retreats for mothers.

Marcia‘s positive influence is industry recognised and led her to place 3rd in the2017 Australian Influencer Awards, Top 5 finalist at the 2018 Optus Business Awardsabove all Fashion and Mummy bloggers andTop 3 Finalist at the 2022 AIMCO InfluencerMarketing Awards in the “Influence for Good”category across All Social Media platforms.

Marcia shares not just the highlights, but reaches into the hard to speak about moments of motherhood, sharing her own fertility journey of love and loss to finally welcome her much wanted daughter, Marcia also unites mothers by offering her platform to women with a story to tell.

Marcia’s positive influence and philanthropic efforts lead her to place third in the "Australian Top 50 Influencer Awards" 2017 and top 5 finest at the 2018 Optus Business Awards above all fashion and “mummy” bloggers. Marcia was a finalist in 2022 AIMCO awards for “Influence for Good” category. She has been featured as the "Beacon of the light among mummy bloggers, forging the way for the Modern Mama movement" by Collective Magazine, and named a “Self- Made Super Woman” in one of many features in Marie Claire. She has graced the cover of Adore and Little One Magazine, featured on national television and travelled the world with her family in partnership with some iconic global brands. She has interviewed the likes of Jaime King, Teresa Palmer, Natalie Bassingthwaighte and Kelly Rowlands- with Teresa Palmer and Kelly Rowlands returning the favour, but insists her biggest accomplishment is connecting, celebrating, inspiring and being inspired by a community of modern mamas around the world.